Story: The Story of Pardoo
Episode: 2
Presenter: Trevor Cochrane
Air Date: 7th September 2025

Trevor share stories with West Australians about where their food comes from and the dedication behind world-class cuisine.

• A Singaporean entrepreneur , Bruce Cheung fell in love with WA and became passionate about producing high-quality Wagyu beef.
• Inspired by Kobe beef in Japan, Bruce brought superior Wagyu genetics to Australia despite challenges in convincing Japanese producers.
• Bruce and his team uphold high standards, focusing not just on genetics but also on animal care, reducing stress, and precise feeding.
• Pardoo has established itself as a producer of some of the finest Wagyu beef globally, putting WA on the map for premium beef production.
• Bruce’s vision for WA’s Pilbara is bold and inspiring, with Pardoo Wagyu representing a world-class success story in Australian agriculture.